Planning and Research - Storyboard

For the past few lesson my partner ans I have been working on our storyboard, deciding on our shots and locations. We have been brainstorming on how to make our narrative interesting and keep the viewers' attention. We have included a series of mid-shots and close-up in order to portray our characters' emotions. 

We are currently half way through our storyboarding process and would like to finish in the next week or two. Our music video will also contain a vast amount of pictures that will be inserted and shown throughout the dubstep in order to represent Dan's confusion. We have decided that we will alternate between the pictures and short snappy footage to make the clip more interesting.

Research and Planning - Lyrics Analysis

Skrillex - Cinema

Research and Planning - Magazines

These were some of the magazine adverts we looked at during the lessons. Most of them also have the tour dates and the gig locations, we will consider including those in our advert

Research and Planning - Lessons

In the past few lessons my partner and I have been brainstorming and visualising our ideas. We have looked at the magazine adverts of artists of similar genre such as Kerrang and Rock sound as e feel that Skrillex would be suitable for them. We have mind mapped the locations and started storyboarding.

We decided we will mainly be focusing on Mid shots, close ups and P.O.V shots as it is important to show the actors' faces and emotions closely. Even though the genre of our song is dubstep, we have managed to create a romantic narrative, therefore those shots would be suitable. We will also include some P.O.V to represent the characters from other character's poin of view.

These are some of the locations that we have decided to shoot in. In Windsor park we will shoot the couples on the bridge enjoying their time together, In Boulters lock we will film Tess and Dan having a picnic and sitting on the bench after, in Punt Hill we will shoot the teenagers on the grass, in various angles, in Oaken Grove park the carving in the tree will be shot. London streets are optional.

We felt like these would be the most common types of editing techniques we will use in our music video. We will use fast dip to colour flashes in the fast dubstep part of the song in order to represent Dan's confusion. We will alternate focus whilst filming in close up the faces of two teens, to reveal their faces. We will use straight cuts to create seem-less transition and slow motion to give the audience more of an insight in what's happening in the video. 

These can be the possible location of where we would want to shoot our video.

Planning and Research - Record Labels

Big Beat Records is an East Coast hip hop and dance-music record label that operates as a subsidiary of Atlantic Records.

Founded as an indie label in 1987 by 22-year-old New York deejay Craig Kallman, the company initially operated out of Kallman's parents' apartment. Atlantic purchased the label outright in 1992.Although the label originally focused on house music, being entrenched in the often cutting-edge New York music scene inevitably led Big Beat to embrace the growing hip hop genre as the 1990s progressed. It also had a sub-label named Turnstyle. In 1998, Kallman was promoted to Vice President of Atlantic.
Big Beat relaunched as Atlantic's dance-oriented imprint in early 2010, with Wynter Gordon, Chromeo, Dj Chuckie, Knife Party, Martin Solveig, Teddybears, Sebastian, Icona Pop and Skrillex on its roster.



OWSLA is a record label owned by Skrillex, Tim Smith, Kathryn Frazier and Clayton Blaha. Skrillex announced the label on 1 August 2011. The label's first release was Porter Robinson's Spitfire.

Planning and Research - Skrillex

Additional background information

Sonny John Moore (born January 15, 1988), better known by his stage name Skrillex, is an American electronic musician and singer–songwriter. 

Moore joined the American post-hardcore band From First to Last as the lead singer in 2004, and recorded two studio albums with the band before leaving to pursue a solo career in 2007.

He then launched a Myspace page displaying three demos ("Signal", "Equinox", and "Glow Worm"). This led to Moore's first performance since his leaving From First to Last. On April 7, 2007, alongside harpist Carol Robbins, Moore played several original songs at a local art building.

In 2008, Moore began producing and performing under the alias Skrillex at clubs in the Los Angeles area.

On June 7, 2010, Moore released his official Skrillex debut EP, My Name is Skrillex as a free download.

Moore provided programming and vocals for UK metalcore band Bring Me the Horizon on their third studio album

On August 17, 2011 Skrillex announced his label, OWSLA. "The label's first releases will come from Bristol-based dubstep producer Koan Sound, electro-house newcomer Porter Robinson from North Carolina, singer/songwriter Alvin Risk, and San Francisco-based M Machine

Research and Planning - Andrew Goodwin