Fast Lane

This is a video made by a duet that consist of hip-hop artists Eminem and Royce Da 5'9. I like this video due to its unique and slylish editing but also because of their use of special effects. This video shows how with the right software and careful and creative editing, the clip can become very entertaining and eye catching.

In my opinion this works as the video contains a variety of shots right from the beginning such as low angle shots, middle shots and long distance shots, supported by the fast jusmp cuts. These keep the audience focused as they dont want to miss anything thats in the clip. The video's main feature is animation used, which consists of drawing of islands and words poppong out of nowhere. Th ewords that pop out of the air or the artists hands are relevant to the lyrics, which makes the viewer visualise the lyrics and the actions as well as listening to them. The Lyrics are also of a different colour which attracts the audience and makes the clip stylish.

The artists 'play around with the words' literally, as Royce smashes one word with another in the clip. Furthermore the clip contains humorous references as it features cute images such a s a unicorn in suglasses. This approach to editing and special effects makes the video funny and interesting, kepping the audience's  eye. The idea itself of grown men playing around with the cartoons is amusing, which therefore makes the audience want to watch more of the clip. The editing also creates 95% of the mise en scene, apart form the backdrop. 

The lyrics of the song also feature words and swearings. It is accentuated by the words 'penis' and 'anus' out of Eminem's hands. The pair then get into a cartoon car and cruise the streets. Furthermore the costomes of the rappers are darks and have hoods and flat caps on, which looks stylish and therefore emphasise the videos's style. However the costumes are also stereotypical as at the beginning Royse appears with  flat cap on, automaticaly conveying the hip hop genre and style of the vieo. Eminem's eyes are also made cartoon and big, which once again adds humour to the video.

The video also contains some violence as Eminem drowns the cartoon woman and then tares off her head. This kind of violent behaviour is often present in the rap music videos. At the end of the clip Eminem and Royce keep on standing infront of each other in a child-like manner, This represents the rivelry that men often have and also suggests that they like to have fun too. 

this video is made in a very stylish manner. Quich cuts and imaginative edits and special effects make the audience want to watch more and capture their interest through out the whole video. In my opinion this is what a good video should do.