Ancillary Task - Creative Process

In order to create our ancillary task ( CD Pack and Magazine Advert ) we went through different creative processes. 

We first had to research the album work of Skrillex in order to know how he is represented in his album artwork and also the magazines. We found that he always produces a futuristic font with his name and his single on the front cover, similar to other artists of that genre such as Nero. We therefore decided to go for a similar approach and make the font big and bold, with hint of green, to link the artwork to our video with predominantly 'green' mise-en-scene. We then researched some of the magazines he's previously featured in and tried to produce an advert that would be similar.

We then had to plan and shoot the images for different sides of the CD and the advert. We shot more images in order to give us more ideas and a chance to experiment to see what works. We have produced multiple examples of the CD pack and had some audience feedback to help us choose the final ones. Copying, cropping and playing with the colour gradients in Photoshop has allowed us to edit our work with detail and produce more professional images. 

We tried to link our ancillary work with our video as much as possible but we also tried to keep that in balance with an iconography of Skrillex. We therefore used his 'Ill' symbol, iconic to him on our album artwork. We also had to place his record label and co-workers Big Beats on the back. We noticed that the magazine adverts often contained the artist's name along with the album's, a release date, reviews and some Twitter and Facebook icons. We have managed to incorporate that style into our advert. The picture is in black and white in order to make the artist name and album stand out and make it noticeable on the shop shelves.